Pantone Colour of the Year 2023: how to use Viva Magenta

Pantone Colour of the Year 2023

Drumroll… so Viva Magenta is Pantone Colour of the Year 2023. It’s a deep, rich pink-red, so it’s perfect for winter and Christmas. However, you might not be sure how to use it in your home. So here’s an inspiration gallery, along with the design industry’s thoughts…

a modern living room with a print in magenta by Desenio
A magenta print by Desenio.
Personalised Christmas cracker in Viva Magenta, Pantone Colour of the Year 2023
Pantone Colour of the Year 2023: firstly, find it in these personalised Sustainable Reusable Eco Christmas Crackers, £14, 2 Green Monkeys.

Reactions from the design industry

Artist and founder of Red Dog Glass DesignSally Coulden, says:
“I think it’s a great choice. It’s energising, but a warm energy which builds on strength and resilience. I think everyone is going to need this form of energy over the next year.”

Two framed magenta pictures
Pantone Colour of the Year 2023: secondly, it’s found in Above the Clouds Wall Art in Magenta, from £22, Aureous.

“It makes me feel strong and secure when I see this colour,” continues Sally. “It’s a fantastic colour and red plays a major part in all my paintings. I often use it as a grounding colour to paint on as it brings a depth to my painting that other colours don’t.”

pendant light in Viva Magenta, Pantone Colour of the Year 2023
Thirdly, find the colour in the Mezza luna nebulite fucsia pendant lamp from Inesartdesign.

“I think this colour can be played either way depending on the furniture you pair with it and how you dress the room. You can create a very moody, atmospheric jazz club feel with rich leathers and subtle lighting. Alternatively, pair it with funky cobalt blue or green velvet furniture, lots of plants and foliage with lots of natural light. How fab would that be?
“I would either go soft and moody or completely out there with bright colours to bounce off it and play!” 

So how do you think you’ll use it?

red wallpaper behind a neutral bed with white bedclothes
Pantone Colour of the Year 2023: fourthly, find it in Frenemy Warm Amber wallpaper, £180, Bobo 1325.

Jan Constantine, founder and creative director of Jan Constantine, says: “I really like it. It feels exciting to me and a big boost that I think we all need during these challenging times. It’s a fantastic choice as it’s so upbeat and optimistic, I think it’ll be incredibly popular across the board.”

zebra cushions in Viva Magenta, Pantone Colour of the Year 2023
Running Zebra Cushion, £125, Jan Constantine.

“The more I see it the more I love it!” says Jan. “Yes, I’m in – so get ready for some hot crimson-red cushions and throws from me soon!”

three slim wardrobes in red, light pink and yellow in a living room in the same colours
The Skinny Wardrobes in Floral Colour Palette, Poppy Red, Blush and Mustard, £289 each, Mustard Made.
wallpaper in yellow, white and Viva Magenta, Pantone Colour of the Year 2023
Pantone Colour of the Year 2023: Jolly Brollies Wallpaper in Cherry, £69 per roll, Ohpopsi.
a bath painted magenta by BC designs
Freestanding boat bath by BC Designs, painted in Viva Magenta.
six burgundy ceramic tiles
Marais Burgundy Ceramic Tiles, £47.88 per sq m, Porcelain Superstore.
a glass table lamp in Viva Magenta, Pantone Colour of the Year 2023
Pantone Colour of the Year 2023: Alnair Diamond Glass Table Lamp in Burgundy, £120, Sazy.

More ways to use Pantone Colour of the Year 2023

Victoria Yardley, founder of eco-paint brand Victory Colours, says: “We think it is a great choice. We have seen a massive swing towards red hues. Our most recent popular colours have been Duchess D’Orleans (from the Addicted to Patterns Harmony Collection). And deeper burgundy hues such as Don Burgundy which closely match Viva Magenta.”

a girl with blonde hair reading on a magenta bean bag in a garden with a magenta footstool in front of her
Pantone Colour of the Year 2023: Goliath Indoor-Outdoor Beanbag in Cerise, £129.99, rucomfy.

“There is an optimism and power in these strong jewel colours, almost a protest against the interminable grey of the pre-lock down years. We are embracing the dawn of a new era of colour and joy as we emerge from dark times.”

a smear of red paint
Foxwhelp Red Wood Paint, from £20, Thorndown Paints.

So this is how to use Viva Magenta in your home

“This contemporary colour is both modern and traditional at the same time.  This primordial magenta hue goes well with lots of colours in the spectrum. Pair with a warm white (Manor White No. 1) for a toned down colour scheme. Or go full throttle with a full colour combination of brights – of green, and purple like Purple Reign and Water Dragon.”

a candle in Viva Magenta, Pantone Colour of the Year 2023
Candle Pot in Jam Sandwich, £9, Loaf.
an armchair in Viva Magenta, Pantone Colour of the Year 2023
Pantone Colour of the Year 2023: Paipai chair, price on application, Ligne Roset.
two Christmas candlesticks in Viva Magenta, Pantone Colour of the Year 2023
Gilded Chunky Candlesticks in Red Silver Leaf, £160, Webb & Gray.
a red velvet chair
Barbana Chair in Rust Velvet, £1652, Arteriors.
a blob of red paint
Pantone Colour of the Year 2023: Raspberry Blush, from £20 per 0.4l, Benjamin Moore.

More thoughts on Pantone Colour of the Year 2023

Beth Travers, founder of maximalist design house Bobo1325, says: “There’s a great deal of force behind this colour powerhouse. Magenta is often a colour associated with romance, and its intensity evokes feelings of passion. Magenta is a free spirit, and this non-conforming magenta is the essence of originality.”

a kitchen in Viva Magenta, Pantone Colour of the Year 2023, with white pendant lights over a White Island
Haddon Kitchen in English Red, from £15,000, Kitchen Makers.

“Which is why I think Viva Magenta makes a great accent colour. Its intensity and power can really draw the eye to where you want it, especially in botanical elements. It’s a little pop of passionate rebellion, standing out from the crowd in its individuality saying ‘I am here, I am me’ – something that really resonates with me as a designer.”

a floral table lamp in front of red striped wallpaper
Pantone Colour of the Year 2023: Pat table lamp, £147, with Archive by Sanderson Forbidden Fruit 45 cm Bell Shade, £110, in Kingfisher & Loganberry; both Pooky.
a sofa in Viva Magenta, Pantone Colour of the Year 2023
Alchemist two-seater in Plush Cranberry, £1599, Sofology.

Brendon Haxby, co-founder of luxury interiors retailer Naken, says: “I’d say it’s a good choice and a warm opulent colour. I think it’s going to work well to show a streak of luxury but it will have to be used sparingly. I personally wouldn’t paint all four walls of a room with this colour. But maybe in some luxurious furniture of accessories like a pouf or some cushions.”

a radiator in Viva Magenta, Pantone Colour of the Year 2023
Pantone Colour of the Year 2023: Ellipsis Horizontal made-to-order radiator, The Radiator Company.

“You can usually get an idea of what it’s going to be with the new products that come out from the on trend brands. However, this one, Viva Magenta is a bit of a surprise and unlike the blues, yellows and greys of the most recent years I really like this one personally.”

So it turns out Viva Magenta was a big surprise!

a sofa in Viva Magenta, Pantone Colour of the Year 2023
Tiffany Slim sofa in Dusty Rose cotton matt velvet, £3000,
a chandelier in black and Viva Magenta, Pantone Colour of the Year 2023
Dunnock Black Chandelier, £520, with 13cm shade in Antiqued Rose Dupion Silk, £37, Pooky.

Dani Burroughs, Head of Product at Snug, says: “Punchy and electrifying, Viva Magenta is going to give you the perfect backdrop, working especially well in the living room. Warming and empowering, this new hue should be embraced for the ultimate impact – we’re talking colour drenched walls, electric accents and vibrant upholstery choices.” 

cherry blossom printed window film in two arched sash windows behind a mustard and magenta-coloured bed in a white bedroom
Blossom printed window film, from £11.50, Purlfrost.

“Neutral lovers needn’t be scared off by this mood-boosting hue, because there are plenty of ways to have the best of both worlds. Oatmeal tones team up nicely with the lively Viva Magenta. When used in small areas, it adds a playful edge that doesn’t disrupt the feng shui of a zen living room.”

a yellow corner sofa in a magenta living room
The Big Chill small corner sofa in Turmeric, £3189, Snug.

“The bright mustard hues of Turmeric add warmth to the energetic Viva Magenta, giving a cocooning feeling that is full of life. The perfect pairing: these two majestic shades work together to bring about a sense of excitement and expression. Pair with contrasting touches to enhance that oh-so-comforting feeling that will have your guests green eyed with envy.”

a glass candlestick in Viva Magenta, Pantone Colour of the Year 2023
Pantone Colour of the Year 2023: lastly, the Lumiere Glass Candlestick, £16, Sazy.

Therefore there are lots of different ways to use Viva Magenta. You might think it’s too strong for your home, but accents are the way to go. However you decide to use it, it’s sure to liven up your space. And also, your home will certainly be eye-catching!

So, did you love this feature? Then check out our feature on Dulux Colour of the Year 2023, Wild Wonder.

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