Five popular bathroom styles and how to get the look

Are you planning your new bathroom but not sure which look to go for? We reveal five key aesthetics and the secret to achieving them…

From calming Scandi and edgy industrial to classic contemporary, we know deciding on a new bathroom style is far from easy. So, KBB journo Charlotte Luxford breaks down five of the most popular looks to help you effortlessly find yours…

Modern neutrals

When it comes to recreating this bathroom style, less is definitely more. “This minimalist, Scandi look is defined by its simplicity,” says Emma Mottram, brand marketing manager at Laufen.

Simplicity, however, doesn’t mean absence of style. Think subtle elegance, clean lines, organic shapes and using natural materials to promote a sense of tranquillity akin to being in a spa. While the decor is pared back, the focus is on creating textural intrigue through a mix of surfaces: fluffy towels, slatted wood panelling, tactile stone surfaces and matt sanitaryware.

Scandi bathroom design with handleless wood furniture, a circular mirror, brass tap, a freestanding tub and neutral decor.
Clean lines and concealed fixtures create a pared-back feel. Ask og Eng and Lundhs Antique bathroom units, from £4400, available from Ask og Eng.

Curvaceous forms, from mirrors to basins, soften harder linear details, and most furniture will be sleek, wall-hung and handleless, for a clean look. Access to natural light is key, to make the bathroom feel open and enhance the sense of wellbeing and connection with nature. Large openings in the form of picture windows or roof lights above showers, for example, will help to flood the space with daylight, and plants will enhance the indoor-outdoor connection.

Open bathroom with a freestanding tub a double washstand and big windows.
A variety of textures add interest to this minimalist bathroom. Modular ONE Hydron PVC-free vinyl flooring in Marble Eos White, from £47 per sq m, Parador.

Soaking tubs and oversized rainfall showers will recreate the spa-like feel, while a neutral colour palette will provide a calming backdrop for a moment of rest and recuperation. In addition, layered lighting is vital to allow for a relaxing atmosphere.

Closeup of a freestanding tub in a Scandinavian-inspired scheme with a window that features grey roller blinds and an olive tree next to it.
A backdrop of wood panelling adds warmth to this neutral bathroom scheme. Barham Milk roller blind, from £87, Thomas Sanderson.

Industrial bathrooms

With their origins in converted urban lofts and factories, industrial-style bathrooms embrace a utilitarian vibe inspired by the industrial revolution and Victorian era, ideally revealing something of the building’s architecture and history.

Industrial washstand with black frame and matching tap, with a mirror above it and house plants next to it.
A rolltop basin with an upstand creates an authentic industrial feel. Alto bronze taps and accessories collection, from £222 for a glass tumbler with bronze wall holder; Roma 60cm wide basin in Industrial Black, £914, both Aston Matthews.

Raw materials such as brick walls, concrete floors and exposed metal such as steel beams, pipes and ducts echo the unfinished look of industrial spaces. “An industrial-style bathroom can sometimes be too cold and clinical so the trick is to add warmer, softer features to create a more inviting space,” reveals Alex Main, director at The Main Company.

To get a more rough-luxe feel, Alex suggests opting for contrasting textures to balance the raw industrial finishes with details such as reclaimed wood, burnished brass, polished marble or traditional subway tiles.

Closeup of a wood vanity area with metal hardware, white worktops, a chunky tap and a metal-framed mirror.
Interior designer Erica Colpitts has used bronze hardware to add an industrial edge to this contemporary bathroom. Landmark basin filler in City Bronze, from £2554, Samuel Heath. Photography: Ema Peter.

In terms of sanitaryware, mix decorative Victorian-era styles, such as a Thomas Crapper cistern, with more utilitarian designs such as an Alape enamel basin or a reclaimed Belfast sink. Complete the look with cog-inspired taps in a modern bronze or black finish, and accessorise with pieces such as wirework storage baskets, reeded glass cabinets, tall metal lockers and industrial-style lights.

Industrial bathroom with a metallic bath, wall panelling, a steel washstand with a white basin and a circular mirror above it.
Country casual meets industrial in The Newt hotel in Somerset. Landmark bespoke bath filler and basin filler in City Bronze, from £2652, Samuel Heath. Design by Richard Parr & Associates, Studio Mark Ruthven and Simon Morray-Jones Architects. Photography: Mark Nicholson.
Industrial style scheme with a walk-in shower, a white tub, and a wall-mounted washstand.
Exposed details and raw finishes create a utilitarian feel. Architectura bathtub, £479; Architectura shower tray, £424; Architectura single-lever basin mixer, £243 and Architectura washbasin, £343, all Villeroy & Boch.

The bathing-room

“I love bathrooms that seamlessly blend with living areas, eschewing the impersonal, cold designs of the past,” says interior designer Sean Symington. “I prefer spaces that incorporate plush furnishings, unexpected artwork and comfy seating, including armchairs or upholstered stools, as well as soft, ambient lighting from table lamps and wall lights, which is vital for cultivating that warm and inviting feel.”

Classic contemporary bathroom design with wood furniture, a mirror cabinet, two basins with brass taps and geometric tiles.
Interior designer Claudia Dorsch (@claudiainteriors) sourced freestanding teak furniture in this mid-century-inspired bathroom. Walls painted in The Boltons No.28, £64.50 for 2.5 litres, Mylands. Basins from Lusso Stone. 10194 cement tiles, from £89 per sq m, Mosaic Factory.
Closeup of a blue vanity unit with chrome knobs, veiny marble worktop, blue square tiles on the wall behind, a white mirror and two wall lights.
Add a soft rug or upholstered chair for that ‘living room’ vibe. Chichester undermount double drawer washstand in Flax Blue, £2898.50; Hanover wall light, £80; Buckingham round mirror in Off White, £185; Madeleine armchair in Isla Steel fabric and Black Oak, £775; Barbury tiles in Flax Blue, £390 per sq m, all Neptune.

Real timber or wood-look flooring as well as terracotta-style designs are popular for achieving an earthy yet homely vibe, paired with soft rugs for added warmth underfoot. Look to integrated vintage and antique freestanding furniture to create that authentic, eclectic feel – a linen cupboard can house toiletries and towels, a mirrored cabinet can sit above a traditional pedestal sink, or an old washstand can be upcycled into a vanity unit.

Painted roll tops or baths surrounded by panelling rather than tiles are ideal for completing the look, alongside antique or living brass fixtures, to recreate that age-worn patina.

Modern scheme with white sanitaryware, checkerboard flooring, striped wallpaper and wood accessories.
The brief from influencer @overdale_house was to design this bathroom in the same way as a living room – with artwork, wallpaper and real furniture. Shown is the Senator freestanding bath, £3500, BC Designs.

Decorative elements are also key to this look. Wallpaper is commonplace in the ‘non-bathroom’ to achieve that homely feel, as well as wall lights with fabric shades, and decorative blinds and shower curtains in waterproof fabrics, to add pops of colour and pattern.

Colourful bathing room with green wall panelling, geometric wallpaper, a fitted tub, a freestanding basin stand and a classic toilet.
Interior designer Sean Symington has created a characterful bathroom scheme with Ottoline’s Bloomsbury Stripes wallpaper taking centre stage. Sanitaryware from Burlington Bathrooms; panelling painted in Aquatic by Edward Bulmer; wall lights, Pooky with Maison Maison shades; and floor tiles, East Hampton, Fired Earth. Photography: Crescent Photography.

Classic contemporary bathrooms

Sitting somewhere between traditional and the ‘non-bathroom’ style, this is a modern mish-mash of the two. Anything goes with this versatile look, which is more on the contemporary side but with a good dose of personality and bold splashes of colour. With the classic-contemporary vibe, you don’t need to focus on one era or finish – here, vintage lights might sit above a fluted sink with cool statement tiles and a classic roll top bath in an eye-popping hue.

A pink roll top bath with house plants surrounding it, terrazzo flooring, patterned cushions and a rattan stool for storage.
An eye-catching pink roll-top bath injects playful colour into this family bathroom, while terrazzo-style LVT flooring adds a contemporary touch. Moduleo Roots Fiastra flooring, from £35.29 per sq m, Moduleo.

“There’s a growing trend for the classic-contemporary look, as homeowners are more informed in what they love and want and are also willing to take more risks when it comes to their bathroom design – the result is something truly unique to them,” says Barrie Cutchie, design director at BC Designs. “The secret to making this trend work is in the mix. Just remember, opposites attract! So, a traditional bath should be styled with a sleek, contemporary faucet, or period faucets with a modern-shaped sink.”

Vanity unit painted in blue, with a circular white basin, chrome taps, a square mirror, all next to a fireplace.
Contemporary lines contrast with period features in this 17th-century rectory. Shui Comfort Oval basin in Gloss White by Cielo; Vanity unit by Artelinea. Available from C.P. Hart.

To ensure the look remains cohesive, it’s about balance – stick to a strong yet limited colour palette if you’re playing with plenty of textures and period styles elsewhere. You can also be more restrained and choose either a predominantly classic or contemporary look and opt for the odd hero product to create contrast, such as a traditional tub painted in a hot pink hue for a 21st-century nod, or exposed brassware in an otherwise-modern setting, to capture the elegance of heritage style.

Green bathroom design with wall panelling, floral wallpaper, a roll top bath, a freestanding basin unit, a green mirror and house plants.
Modern details including the on-trend mirror, industrial-style lights and black washstand frame prevent this period-style bathroom from feeling too traditional. Audrey Mirror, from £402 for a small mirror, David Hunt Lighting. Briar Rose wallpaper in Salix, £127 per 10 m roll, Little Greene.

Traditional

This is the kind of bathroom where you have that ‘wow’ moment when you step into a luxury hotel room and you can’t help but admire the grandiose nature of the ensuite. Often generous in both proportion and style, recreating this look is all about classic furniture, polished stone surfaces, metallic finishes and opulent lights for that added touch of glamour.

Marble bathroom with double vanity units, a freestanding tub, wall lights and plenty of storage.
This Devon&Devon bath, from West One Bathrooms, takes centre stage in this glamorous bathroom design.

“Traditional designs have always been popular as they offer a sense of familiarity and refinement,” explains James Lentaigne, creative director at Drummonds. “Look for simple lines and subtle ornamentation – Shaker cabinets are a good example – and lean into the past with clawfoot bathtubs and period-style washstands to create a feeling of authenticity and nostalgia.”

Colourful traditional bathroom style with a burgundy vanity unit, a mustard fitted bath, dainty wallpaper and wall art.
Bathroom by Otta Design. Coralie wallpaper in Sack, around £150 per roll, Jean Monroe; Kildwick vanity in Farrow & Ball’s Brinjal, around £1500, Parker & Howley; mirror with stained mahogany frame, around £500, Patrick Ireland; Poulton Stripe blind fabric, £170 per m, Fermoie. Photography: Jonathan Bond.

The devil is in the detail when it comes to nailing the traditional look, which means investing in fixtures. There should be a focus on highlighting the craftsmanship of those finer details, whether it’s an exposed shower valve or the basin waste pipe – it should all be beautiful and on show.

In terms of colour schemes, the most successful palettes are usually warm neutrals, earthy tones or soft pastels, but they can easily incorporate more luxurious materials such as marble and fine woodwork to add a sense of opulence to the space.

Traditional bathroom design with a large grey vanity unit, chrome hardware and brassware, marble surfaces and two chrome square mirrors.
Anna Hewitson Design has opted for Shaker cabinetry, marble surfaces and chrome hardware. Rectangular Tilt mirror, £1116; The Coll lever 3-hole basin mixer, £1488, both in polished chrome, Drummonds.

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