From the ‘Unexpected Red’ interiors theory to red kitchens being all the rage, it’s clear rich cherry is the shade of the moment…
The love for red has blossomed in interior design recently. Last year, Brooklyn-based interior designer Taylor Simon launched the ‘Unexpected Red’ theory on TikTok, explaining how adding a pop of this shade to a space where it seemingly doesn’t belong can automatically make the room look better.
“Towards the end of 2024, we saw burgundy become the colour of the season, with the dark hue taking over the interior and fashion sphere,” says Charlotte Ford, marketing director at interiors brand Ruggable. And what’s more, Pinterest has predicted cherry red as one of the top trends for 2025. “The brighter hue offers a gorgeously bold finish and can be used within interior design to effectively achieve a range of desired looks,” adds Charlotte.
If you’re keen to welcome this vibrant hue into your kitchen, bedroom or bathroom, we’ve rounded up some of our favourite ideas…
Use cherry red as an accent colour
If you’re unsure where to start decorating with rich cherry hues, why not follow the principle of the ‘Unexpected Red’ theory? Add a dash of red, be it big or small, to your interiors through a statement piece of furniture, soft furnishings, or lighting solutions. “By choosing accent pieces such as cushions and throws in solid cherry red or patterned designs incorporating this gorgeous hue, you can add pops of colour and create subtle focal points that draw the eye around the space,” advises Bethan John, founder at The British Blanket Company.
“Layering these elements against a neutral backdrop will ensure the colour remains sophisticated and effortless. For a refined touch, you could even bring in the colour in a detailed way, with lampshades, sheer curtains or embroidered bedding.”
Go bold
If you are feeling daring, go all out by drenching your space in this stimulating shade. “A daring and sophisticated colour, cherry red can make a statement in any interiors when used boldly on the walls,” says Clarissa Hulse, creative director at the eponymous homeware brand.
“It’s an energetic and vibrant tone that draws the eye in, but still brings lots of warmth. If you go bold with cherry red on the walls, be it wallpaper or a wall mural, then you can create a really balanced design scheme by incorporating complementary shades such as deep burgundies, blush pinks or metallic golds.”
Speaking of colour palettes, Emma Bestley, co-founder and creative director at YesColours, says: “This colour will work well with its neighbours on the colour wheel, also known as analogue colours, so consider pinks and oranges, or if you prefer cooler tones, opt for deep blues and purples to accompany.” As for textures, Emma recommends weighted fabrics like velvet, damask and heavy cotton.
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