Romantic or slightly irritating? The duality of red makes it a tricky colour to play with, whether that be in your wardrobe, for example, or outside, in interior design. I am the testament to being weary of using this shade â I own one crimson knit sweater, filed under the never-worn category, and no piece of red dĂ©cor is currently gracing my home. However, I sense thatâs about to change…
It was during a scrolling session on TikTok when Brooklyn-based interior designer Taylor Simon (@intayriors) lit up my screen and changed my perspective of red forever. I, along with around one million others, became captivated by Taylorâs viral video on what she calls the âunexpected red theoryâ. Intrigued? Read on to find out more…
So, what is the âunexpected red theory’?
According to Taylor, adding a pop of red â big or small â to a space where it seemingly doesnât belong can automatically make the room look better. Of course, I had my doubts, but as she went on to showcase her point, I was hooked! And how can you make it work in your kitchen, bedroom or bathroom, I hear you ask? I spoke to industry experts to get their take on this social media sensation.
How can you use red in your kitchen?
âThe unexpected red theory absolutely applies in the kitchen,â Melissa Klink, creative director at kitchen company Harvey Jones, assures me. From creating a statement feature out of your island to adding a few pops of this cherry shade on your open shelves, there are plenty of fun and clever ways to decorate your kitchen with red.
“One way to add a pop of red to your kitchen design is by adding a statement island or a peninsula. Not only are they super functional but they also look beautiful, especially in a red hue. Red can also be incorporated through splashbacks,” advises Jen Nash, head of design at Magnet.
And if you want to introduce the colour into your kitchen in a more subtle way, Jen recommends smaller items such as appliances, cushions and chairs. âTry painting the inside of a pantry or breakfast dresser, updating a light fitting or adding a red picture frame,” adds Melissa. “Red is a warm colour that instantly brings personality, character and sophistication to what might be a simple room.”
Does red really work in bathrooms?
While you may not think of red as a first choice for your bathroom, if you incorporate it carefully, you can create a surprisingly stylish space. âIntroduce this colour through elements like brassware, heated towel rails, tiles, or baths and basins to create focal points,â recommends Louise Ashdown, head of design at West One Bathrooms.
âAlternatively, you could incorporate it in less conventional ways, such as with a statement wallpaper, bold vanity or painted external of a bath. When balanced with neutral tones and complemented by adequate lighting, red can transform the bathroom into a vibrant and inviting sanctuary,â continues Louise.
Jamie Bebbington, managing director at Aston Matthews, agrees: âRed has always been the most eye-catching of colours, it creates a real pop in any setting and you donât need to include much to bring other colours in the room to life. I think red works particularly well with deep indigo blue for a sophisticated bathroom scheme.”
Red decorating ideas for bedrooms
As for the bedroom, if youâre new to red or nervous about turning the heat up too fast, start with the little details. Becca Stern, creative director and co-founder at colourful storage company Mustard Made, advises, âBring red into a room through soft furnishings; they will add an element of surprise and create interest without overpowering the space.â
Another creative way of welcoming red into your home is through paint, using it on anything from structural beams to window and door frames. âBe brave and rebel against decorating rules,â suggests Helen Shaw, director of marketing (international) at paint brand Benjamin Moore. âWhy not use masking tape to play with angles and introduce unexpected geometry to a corner, creating your own modern take on coving in a fearless, eye-catching way.â
It seems Christian Dior was right when he said, âthere is certainly a red for everyoneâ. So, why donât you do something a little unexpected today?
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