Offering furniture, home décor, lighting and textiles for every room, homeware brand Abigail Ahern is known for its rich colour, comforting texture, and eclectic style. But how did it start?
KBB journo Vicki Evans chats to British designer, entrepreneur and author Abigail Ahern to discover the full story of how her eponymous brand became a mecca for interiors lovers everywhere…
How did your business first start out?
I began my career working for Sir Terence Conran at his publishing house, which ignited my love of interiors. I was a picture editor, sourcing and choosing beautiful photos to feature in his books. Later, I relocated to the US and decided to study interior design to degree level by night and worked on exciting interior design projects by day.
With a lavish portfolio of residential and commercial properties, including the Ritz Carlton in Palm Beach, Miami, I returned home in 2003 and quickly made plans to open my own store.
What are your core business beliefs for the brand?
My beliefs have definitely developed over time. I’m really passionate about creating timeless interiors and inspiring people to decorate differently. Your home is a story that reflects and expresses you and your journey, and I’m inspired to offer pieces that visually enrich the process of creating a home. It’s all about how you feel in your own space and making sure it supports you in every aspect of your life; sheltering, inspiring creativity – and offering a sense of peace.
How would you describe the style of homeware brand Abigail Ahern?
We’re a lifestyle brand offering intriguing homeware for every room in the house that is at the crossroads of modernity and tradition; encompassing a duality between relaxed living and a more refined aesthetic.
Which products were in your first collection?
I had always been frustrated when sourcing beautiful things that were a little different, especially in my styling days. One day, I was on my way back from walking my lovely pooch Maud and was suddenly inspired to create a lighting range, featuring my love of dogs.
What challenges have you faced as the brand has grown and evolved?
The brand is constantly evolving but it’s important to carve out a niche and work out what makes you unique. Selling well-curated products isn’t enough, as we have learned. Such products are expected, but you have to go beyond that and have a story to tell.
Who inspires you?
So many different people – whether they are offering interiors, wellness or business advice. It’s my mission not to stand still but to keep on learning. Interior designers who inspire me are Kelly Wearstler, Jonathan Adler and Nate Berkus. I love their style and that it constantly evolves. Also, Jenna Lyons and Trinny are amazing, stylish women with drive and energy.
What is your process when designing a space?
Take time to familiarise yourself with the space and then research. Grab tear sheets, create moodboards, and gather up images of any house crushes from magazines. Find anything that just makes your heart beat a little faster and that you feel a connection with.
Any advice for people renovating their homes?
I am a firm believer that creating a stylish home is about surrounding yourself with things that you love and that resonate with the heart. Whatever style your home is, it should feel like a place that’s free from rules and authority, where you can do whatever you like, and where you’ve escaped into your own universe.
The first question I often ask is: “How do you want to feel in your space?”. Decorate from the heart and ensure that the result really reflects your personality.
This interview was featured in the February 2024 issue of Kitchens Bedrooms & Bathrooms magazine.
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